Weekly Newsletter Andrew Shouse February 4, 2025
If I didn’t tell you the truth about this market, I wouldn’t be doing my job. And the truth is this: if you need to sell, you must price aggressively.
We are in a market where inventory has surged to 3,389 homes, a 1,023-unit increase from last year—the highest level we’ve seen since before the pandemic. At the same time, sales remain 26% below normal levels. This means buyers have choices, and overpriced homes are getting ignored.
If you’re planning to sell in 2025, the pricing strategy you choose today will determine whether you sell quickly or sit on the market for months. Let’s talk about why overpricing is the fastest way to be overlooked in today’s Coachella Valley real estate market.
With inventory up 43% year-over-year in some cities, the days of buyers scrambling to make offers above list price are gone. They now have the luxury of comparing multiple properties, and if your home isn’t priced competitively, it won’t even make their shortlist.
What does this mean? If you’re priced even slightly too high, buyers will move on to the next home.
Housing affordability is historically low, with mortgage rates keeping many buyers on the sidelines or sticking strictly to their budget.
This isn’t just a trend—it’s the reality. Buyers are no longer overbidding. Instead, they’re waiting for well-priced homes and negotiating harder than ever. If your home is overpriced, you’ll be left chasing the market down.
Time is not your friend in real estate. Homes that don’t sell quickly lose their appeal, and buyers assume something is wrong with them.
If your home lingers on the market, you’ll end up making price cuts anyway—often for less than if you had priced it correctly from the start.
✔️ Be the Best Deal in Your Price Range
✔️ Look at Market Data, Not Wishful Thinking
✔️ Adjust Quickly If Needed
The Coachella Valley market has shifted. Inventory is up, affordability is down, and buyers are only biting on well-priced homes. If you truly want to sell—not just list—you must price to attract buyers, not drive them away.
I know pricing aggressively can feel uncomfortable. But my goal is to help you sell successfully, not to sugarcoat reality. Pricing right from the start leads to faster offers, fewer headaches, and more money in your pocket.
📩 Thinking about selling? Let’s talk strategy. I’ll give you an honest market analysis so you can make the best decision for your home sale. Contact me today.
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